top of page

About Us

At Set Free Foundation, we believe all people matter, irrespective of social standing, race or religion, and each of us can and must do everything in our power to end modern slavery.

​

It is inconceivable to us that any one person should ever be allowed to deny another their basic rights, whether it be through fear, exploitation, deceit, or physical and emotional captivity.

​

Along with developing and running new, innovative programs, Set Free Foundation Ltd. establishes, partners with, collaborates, advocates for, supports, and strengthens new and existing efforts to fight against the trafficking and sexual exploitation of women and girls, to impact and improve lives and enhance society/communities.

Our Mission

Our Vision

We see a world where all people matter, irrespective of social standing, race or religion, where each of us can and must do everything in our power to end slavery and exploitation and where everyone has the wisdom to make right choices. 

allef-vinicius-oe_03B2Q5A4-unsplash.jpg
melissa-askew-8n00CqwnqO8-unsplash.jpg

Our Mission

Our mission is to bring Hope and Dignity to communities impacted by human trafficking and exploitation.

At Set Free Foundation, we believe that hope is an attainable reality of a different, better future. Hope says circumstances do not define you. Hope acknowledges that we are all created with bounce-back ability, restoration, and wholeness.  Hope is believing in a better future without fear, abuse, exploitation, or understanding. It’s believing in, believing with, and believing for each person - helping them imagine a new future for themselves.   Hope says we are not defeated!  Hope speaks to the heart, proclaiming each person is more than the place they find themselves.  More than a victim.  More than a Survivor. 

By ‘Hope’, we mean

  • we help others see a better future for themselves by articulating a vision for a different future and then believing in that future with them

  • we understand that we were created with ‘bounce-back ability’ and designed with enough resilience to move us from our current situation.

  • for us, Hope is not a “wished for” or aspirational emotion.  It is an achievable reality! 

By ‘Dignity’, we mean

  • to us, Dignity speaks about our Intrinsic worth and value because of who we are, not what we do but who we are,

  • we love unconditionally and believe that everyone should be treated with respect.

At Set Free Foundation, we understand that each of us has a value that is more than what has happened to us, more than what has been spoken over us, good and bad, and more than what other people think of us. We all have intrinsic worth and value from birth simply because of who we are. As such, we treat ourselves and others with love, dignity, and respect.

Core Values

noun_equality_2626802(4).png

COMMUNITY

We see all people as created equal and advocate to treat everyone with dignity and respect.

noun_Shield_538049(4).png

CONVICTION

​We have faith that nothing is impossible with God on our side - our hope is in him.

noun_interaction_2435378(2).png

CONTRIBUTION

We serve and add value through authentic relationships, Trustworthiness & integrity are key.

noun_collaboration_754561.png

COLLABORATION

We recognise we are stronger together - networking and partnerships are key to our work.

noun_Target_16812(6).png

CONSISTENCY

We are committed to the long game - doing it well is doing it right. 

000 8_edited_edited.png

CELEBRATION

We recognise that we become more present when we stop to celebrate achievements and victories

STATEMENT OF FAITH

We believe that in grace, God gave His son Jesus Christ, fully human and fully God, to redeem mankind; we accept Jesus as Lord. We also call God, Abba, Father and believe He is just and merciful; and has called us to be His people. Furthermore, we believe that every righteous expression requires an expression of justice, and every justice expression requires an expression of righteousness. 

Our Board and Trustees 
Bulgaria

CIARA-JO
SMALL

Trustee

Peta Small_edited.jpg

PETA-ANN
SMALL

Director Operations

Adv_edited.jpg

ADV. PEPI
KANTCHEV

Trustee

Grant_edited.jpg

GRANT
SMALL

Chairman

Gayton
Liter

Trustee

South Africa

RAY
DAUBERMANN

Board Member

Arielle Katombela_edited.jpg

ARIELLE KATOMBELA

Board Member

Cheryl Reeves_edited.jpg

PS. CHERYL
REEVES

 

Board Member

Peta Small_edited.jpg

PETA-ANN
SMALL

Director Operations

PETA-ANN
SMALL

Director Operations

Grant_edited.jpg

GRANT
SMALL

Chairman

GRANT
SMALL

Chairman

GRANT
SMALL

Chairman

UK

GRANT
SMALL

Chairman

PETA-ANN
SMALL

Director Operations

Larisha.jpg
Shaun.jpg
Grant_edited.jpg

LARISHA REDDY

Trustee

GRANT
SMALL

Trustee

SHAUN CARDWELL

Chairman

Sofia, Bulgaria

Registration number: 104530779

Address: 1st Floor, 4 Vitosha Boulevard, 1000 Sofia, Sofia Province, Bulgaria

​

Johannesburg, South Africa

Registration number: 2020/669540/08

Address: 8 Juweel Street Jukskei Park 2188, Randburg, Gauteng, South Africa

​

Kent, United Kingdom

Registration number: 14766306

Address: 37 Hayle Mill Rd, Maidstone ME156JW, Kent, United Kingdom

​

 

​

  • Facebook
  • Twitter
  • Instagram

© 2025 proudly created by ZenZeroAgency as part of our Community Initiative  |  Terms of Use  |  Privacy Policy

bottom of page