About Us
At Set Free Foundation, we believe all people matter, irrespective of social standing, race or religion, and each of us can and must do everything in our power to end modern slavery.
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It is inconceivable to us that any one person should ever be allowed to deny another their basic rights, whether it be through fear, exploitation, deceit, or physical and emotional captivity.
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Along with developing and running new, innovative programs, Set Free Foundation Ltd. establishes, partners with, collaborates, advocates for, supports, and strengthens new and existing efforts to fight against the trafficking and sexual exploitation of women and girls, to impact and improve lives and enhance society/communities.
Our Vision
We see a world where all people matter, irrespective of social standing, race or religion, where each of us can and must do everything in our power to end slavery and exploitation and where everyone has the wisdom to make right choices.


Our Mission
Our mission is to bring Hope and Dignity to communities impacted by human trafficking and exploitation.
At Set Free Foundation, we believe that hope is an attainable reality of a different, better future. Hope says circumstances do not define you. Hope acknowledges that we are all created with bounce-back ability, restoration, and wholeness. Hope is believing in a better future without fear, abuse, exploitation, or understanding. It’s believing in, believing with, and believing for each person - helping them imagine a new future for themselves. Hope says we are not defeated! Hope speaks to the heart, proclaiming each person is more than the place they find themselves. More than a victim. More than a Survivor.
By ‘Hope’, we mean
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we help others see a better future for themselves by articulating a vision for a different future and then believing in that future with them
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we understand that we were created with ‘bounce-back ability’ and designed with enough resilience to move us from our current situation.
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for us, Hope is not a “wished for” or aspirational emotion. It is an achievable reality!
By ‘Dignity’, we mean
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to us, Dignity speaks about our Intrinsic worth and value because of who we are, not what we do but who we are,
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we love unconditionally and believe that everyone should be treated with respect.
At Set Free Foundation, we understand that each of us has a value that is more than what has happened to us, more than what has been spoken over us, good and bad, and more than what other people think of us. We all have intrinsic worth and value from birth simply because of who we are. As such, we treat ourselves and others with love, dignity, and respect.
Core Values
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COMMUNITY
We see all people as created equal and advocate to treat everyone with dignity and respect.
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CONVICTION
​We have faith that nothing is impossible with God on our side - our hope is in him.
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CONTRIBUTION
We serve and add value through authentic relationships, Trustworthiness & integrity are key.

COLLABORATION
We recognise we are stronger together - networking and partnerships are key to our work.
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CONSISTENCY
We are committed to the long game - doing it well is doing it right.

CELEBRATION
We recognise that we become more present when we stop to celebrate achievements and victories
STATEMENT OF FAITH
We believe that in grace, God gave His son Jesus Christ, fully human and fully God, to redeem mankind; we accept Jesus as Lord. We also call God, Abba, Father and believe He is just and merciful; and has called us to be His people. Furthermore, we believe that every righteous expression requires an expression of justice, and every justice expression requires an expression of righteousness.
Our Board and Trustees
Bulgaria
CIARA-JO
SMALL
Trustee

PETA-ANN
SMALL
Director Operations

ADV. PEPI
KANTCHEV
Trustee

GRANT
SMALL
Chairman
Gayton
Liter
Trustee
South Africa
RAY
DAUBERMANN
Board Member

ARIELLE KATOMBELA
Board Member

PS. CHERYL
REEVES
Board Member

PETA-ANN
SMALL
Director Operations
PETA-ANN
SMALL
Director Operations

GRANT
SMALL
Chairman
GRANT
SMALL
Chairman
GRANT
SMALL
Chairman
UK
GRANT
SMALL
Chairman
PETA-ANN
SMALL
Director Operations


